L'Oreal Professionnel Korean City Style Hair Makeover

A couple of posts ago, I mentioned that I had recently gotten a hair makeover. Oh, it's not just a simple just-curling-iron kind of makeover but something more... 'permanent.'

I got my hair permed! Ahhh, my long-time dream of having wavy hair has finally come true <3

L'Oreal Professionel, in partnership with Tony & Jackey, the no. 1 Korean hair salon in the country, released their Korean City Style Collection a couple of months ago.

The L'Oreal Professionel Korean City Style Collection features three different perm styles inspired by Korea's most culturally-influential districts.

Busan Style
An artsy, romantic and Boho bubble perm look inspired by the cultural and artistic city of Busan
PHP 2,800
Gangnam Style
A glamour chic see-through glam perm look that can easily blend into the trendy parts of the city,
inspired by the richest district in Seoul

PHP 8,000
Hong Dae Style
A youthful and cute pop perm look inspired by the trendy and funky vibe of Hong Dae
PHP 2,800

I went for the Gangnam style, of course. I wasn't ready to have my hair cut super short again. 

Let me walk you through the process of getting a Gangnam-style digiperm.

The first thing that the stylist, Sir Leo, did was assess the condition of my hair. He asked me questions about my recent hair treatments and the likes to see if my hair could survive further treatment. I was also assured that my hair would not suffer from too much damage after the perming session. Who wouldn't want to hear that, right? ;)

After that, my hair was washed, dried and then trimmed.

I decided to get the ends and even my side bangs trimmed. I was due for a haircut weeks ago, anyway.

After that, the perming cream was applied on my hair, section by section, and allowed to set for a few minutes. My hair was washed again afterwards.

My hair was then rolled in sections.

Each rolled section was attached to a huge hair-claw contraption...

...and heated for about 10-15 minutes.

This was how my hair looked after the rollers had been taken out.

Goldilocks, eh? I was starting to see the results. I was silently wishing for the curls not to end up too tight, though!

After that, the top sections of my hair were ironed.

Then the neutralizing cream was applied to set the curls.

After a few minutes, my hair was washed and dried for the final time.

Then it was time for styling!

Sir Leo taught me how to dry and style my hair at home.
  1. Towel-dry then blow/fan-dry hair.
  2. Apply oil or serum (Mythic Oil) only on the ends of the hair as it dries.
  3. Comb only the upper/straight part of the hair down.
  4. Scrunch the lower/curly part of the hair up.
  5. Twist the curls in sections as the hair dries.
  6. Use a hair mousse or wax ( Full Volume Mousse, Playball Density Material) for bouncier curls and apply it in a scrunching motion.
  7. Finish off with hairspray ( Crystal Gloss) for added shine and/or hold.

Basically, it's just straight-down, curl-up, scrunch, twist, scrunch twist!

AHHHH, wavy hair, achieved!

The transformation didn't stop there, though. We also got makeovers, thanks to Maybelline!


So here's the finished look...

I didn't know if I'd be able to style my hair like this at home, so I took hundreds of selfies for remembrance. Sorry in advance for flooding you with photos of my face... . HAHA.

Here's a before-and-after comparison.

L: My hair 1 month before the perming session
R: My hair right after the perming session
2 weeks after perming session
Applied wax and Wave Contour spray
2 weeks after perming session, 2nd-day hair
I braided my hair, put it in a bun, which I left on overnight.
The next day, I let my hair loose then applied wax in a scrunching motion.
5 weeks after perming session
Applied Wave Contour spray only

Aside from using wax and mousse to get beautiful, defined curls, I also use the braid-and-bun technique. It's where I basically braid my hair in one giant, basic braid, put that braid in a bun and let it stay on for a few hours. When I finally let my hair loose, the curls are prettier and more defined!

The maintenance is taking a lot of adjusting to. This is definitely not a wash-and-wear type of hairstyle. I'm starting to get used to my new hair care routine now, though. But I'll tell you more about that next time :)

With my stylist, Sir Leo from Tony & Jackey Malate branch

So that's how my first ever perming treatment went. I lovelovelove my new hairstyle (it suits my heart-shaped face better!), that's why I'm trying my best to make the curls stay intact for a long time. Maintenance is the key, as stressed by Tony & Jackey president, Mr. Sky Park. It's all about finding the right products that are more suitable for my new hair type and getting used to a new hair care routine.

Fellow blogger Kat of and I with
Tony & Jackey President, Mr. Sky Park

To know more about L’Oreal Professionnel Korean City Style and its #LOrealKoreanStyle campaign, visit the and follow @LOrealProPH on Facebook, Twitter, Instagram and YouTube

Cupcake from Baker Street!

Thank you so much to L'Oreal Professionel, Tony & Jackey, Maybelline and Baker Street!

Disclaimer: Service was provided by the brand and the salon for free but the views and opinions expressed in this post are purely mine and based on my own experience with the service.


  1. ang mahal pala ! hahaha pero worth the prize naman di po ba? :)
    like ko yung Hong Dae Style. i have short hair kasi.
    da best tlga ang tony & jackey i think na featured na sila sa GMA .

  2. looks really nice, I have been thinking of getting a korean style also with all the raves about it but i don't know if i'm ready for curly hair. Perhaps my curling iron will just let do the trick for now.

  3. Girl this is so maganda! <3 Maybe I'll try the same style as yours a year from now (just got mine ombre-d) :))

  4. Wow super nice! Bagay sayo yung curly hair. :) I don't think I'll ever have the guts to have my hair permed. I'd have it bleached, but not permed. :p

    XO, Mish @ LBD and Onesies

  5. I do that braid and bun thingy everyday hihihi ;) anyway the permed hair looks sooo good on you pero hindi ko pa nakikita hahah! kainis excited na ko makita... well my hair now is wavy na my natural hair na hihih :)

  6. You look gorgeous Aya! Love the curls! :)

  7. Well, that is Loreal for you! I love it! <3 GANDA! <3

  8. Malapit na! Hahaha.I like your natural hair nga, wavy :D

  9. Aww. How are the curls so far? Have they loosened up already? But yeah, I had a great experience at T&J. You should totally visit them for your next perm sesh :)

  10. Thank you! Aww why naman? Hihi. Maintenance? :)

  11. Thaaank you! Yey, I'm sure you'll look great with wavy hair too :)

  12. The maintenance will take a lot of adjusting too - that, I can say. Hihi. And yes, you can always just curl your hair with an iron. I just couldn't do it because I was usually running late in the morning. No time to do my hair. Hahahaha

  13. Yup! I love my hair now! Nako mukhang maganda rin ung Hong Dae. I'm sure you'll rock that look :)


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