Rajo! for SM Parisian and Milanos

A couple of weeks ago, SM Parisian and Milanos launched their latest collections - the products of their collaboration with top Filipino fashion designer Rajo Laurel. 15 new styles for the ladies care of SM Parisian and 13 new ones for the men care of SM Milanos. 

For these collections, Rajo took inspiration from the Japanese culture.
 “As a designer, the Japanese culture has always been a point of reference for me,” Rajo Laurel explained. “I am in love with the graphic qualities of their traditional garb, the intricate art of the obi, the deep romanticism associated with the kimono and of course the zen balance of the modern Japanese aesthetic.”

This isn't actually Mr. Rajo's first time to collaborate with SM Shoes and Bags. Last year, the first Rajo! for Parisian shoe collection (which featured 14 new styles) was released. Read my post about the launch of the first Rajo! for Parisian collection *here.* :) Who'd forget the famous Kylie wedges? :)

The launch was held on Sept. 25 at SMX Convention Center. Thank you so much, dear Genn, for the invite! :)

Compared to last year's launch, I'd say this one's "grander." And there were certainly a lot more people this time.

And on went the show...

Female models as modern geishas and male models as neo-samurais
Model wearing Samurai
Model wearing Sensei 
Model wearing Tao
(Didn't get to take pics of the male models.)

After the short fashion show, we were given a chance to take a closer look at the shoes and to shop even before the collection came out in the department stores!

People getting their shop on

Now here are some of the designs that caught my eye from the second Rajo! for Parisian collection :)

A crowd favorite - Sayuri (fuchsia)
Sayuri (also comes in green)
Tao (burgundy and black)
Obi (beige; also comes in black and burgundy)
Midori (tan-black; also comes in red-black)
Sensei (comes in rose gold and pewter)
Oshima (comes in orange-fuchsia, beige-dark beige and plum-black)
Ninja (black-red; also comes in black-tan) - This one is so edgy, literally. Haha

Rajo! for Parisian: "The designs feature bold colors and patterns, as well as sleek lines and curves made of satin, suede, and leather. For the fun loving girl looking for the perfect pair for a night out with her friends, Rajo! for Parisian’s line of heels and wedges would be the perfect way to go. For the laid back and casual fashionista, the collection also has metallic flats and suede shoes."

For the men, there's Rajo! for Milanos.

Koji Boot (comes in brown and black)

Rajo! for Milanos: For the confident guy on the go, Rajo! for Milanos’ collection showcases casual and dress shoes made of leather and suede with metallic accents and embroidery.

(More pictures in my Facebook page here:

Prices range from P999.75 to P2,499.75. These shoes are now available (starting Sept. 29, 2012) in 20 SM Department Stores nationwide (SM Mall of Asia, SM North Edsa, SM Makati, SM Megamall, SM Cubao, SM San Lazaro, SM Manila, SM Fairview, SM Las Piñas, SM Bacoor, SM Dasmariñas, SM Lucena, SM Lipa, SM Baguio, SM Pampanga, SM Clark, SM Marilao, SM Cebu, SM Lanang, SM Mandurriao). I believe they only made 200 pairs per color per style (per size?), so better check these out in the SM near you :)

See anything you like?

Check out SM Parisian and SM Milanos on Facebook or follow @SMParisian and @SMMilanosShoes on Twitter for updates :)


  1. Really great collection, no? ♥ Everything's so pretty! Sayang I left early, didn't get the chance to see you dear :( Next time!

  2. too bad didn't see you! but the shoes are so love!:) which one did you get??

  3. Aww onga :( But see you next time, Arnie! Yeah, the shoes are sooo pretty :D

  4. I think I saw you (I think lang). Too shy to approach, though. :)

  5. You were there? I didn't see you! :( I ended up getting the Midori in beige. Which one did you get? :)

  6. I saw the whole collection at SM! Those are pretty designs! Too bad, walang budget! HAHA

  7. Rajo's collections are no doubt inspired by the Japanese culture. The shoes reflects Japanese hehe.

    ~ Sweetstrings

  8. Aww. But I think I saw you. I think :/ Nice choice! I like that style :D


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