L'Oreal Professionel 'Wear Your Color Proud' Campaign and Giveaway -CLOSED-

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I've only had my hair colored professionally once so far, and even then, I went for a super safe brown color that was almost unnoticeable. I do want to get my hair colored, don't get me wrong. I'm just afraid the resulting color would not match my skin tone well and make me look weird, like trying-too-hard-slash-wannabe-weird. Well, thanks to L'Oreal Professionel's latest campaign, I won't have to worry about this anymore!

People at L'Oreal Professionel believe that Filipinas deserve to have their beauty brought out and developed the best way possible. With this, Filipinas everywhere will be empowered to showcase their looks and character. As the leading provider of hair color in the Philippine salon industry, it is L’Oreal Professionnel’s advocacy to be able to provide all Filipinas the best hair color using the right hair color brand for them, and this can be achieved through proper consultation and diagnosis. It is L'Oreal Pro's aim to be able to educate hairstylists on the science of proper skin tone diagnosis to give all types of Filipina - mestiza, morena or chinita- the hair color that suits them best.  

Through the Wear Your Color Proud campaign, L'Oreal Pro intends to bring back proper consultation and diagnosis in the salon. The campaign targets to create a discussion between the hairstylists and their clients on what color would go best with any Filipina skin tone. An integral part of this campaign is the Color Consultation Diagnosis Guide and Training to aid both the hairstylists and their clients based on the latter’s skin tone as well as a clear understanding of L’Oreal Professionnel’s color brands for the clients’ preference. With a reliable education tool and guided consultation and diagnosis with the hairstylist, the Filipina client is now given the power to properly choose the hair color that will suit her best, allowing her to have informed control over the hair color she wants to achieve. This collaborative effort aims to make the client feel more comfortable over her decision, giving her a boost of confidence and satisfaction. 

Every Filipina - mestiza, morena or chinita - can now be be prouder by having the most ideal hair color for her!

#proudmorena

#proudmestiza

#proudchinita

Now the good news...

L’Oreal Professionnel is holding the Wear Your Color Proud Week, where you are invited to get the hair color that will suit your skin tone best and make you proud enough to whip your hair back and forth (haha). This coming November 11-15, 2013, L'Oreal Pro and its partner salons are offering a special promotion - For every hair color service that one person will avail, get another hair color service for a friend absolutely FREE!

This promo will only be available at L'Oreal Professionel's partner salons: Bench Fix Salon, Bang’s Tony & Jackey, Henri Calayag Salon, Philippe Tordjman Le Salon, Regine’s.

*****This giveaway is now closed. Visit fb.com/CodenameAYA to see who won.*****

Now for the even better news...

I will be one of the firsts to be part of this hair color movement, and I'm giving away the slot for my +1! Get a chance to have your hair colored at Bench Fix Salon (SM Fairview) Tony and Jackey (SM North Annex) with me by joining this giveaway :)

UPDATE (10-24-2013 8:41 pm): We changed the venue from SM Fairview Bench Fix to SM North Annex Tony and Jackey! Hope that's ok and that more people can join :) 

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MECHANICS:

1. Follow @LOrealProPH and @CodenameAYA on Facebook, Twitter and Instagram.

• fb.com/LOrealProPH
• twitter.com/LOrealProPH
• instagram.com/LOrealProPH
• fb.com/CodenameAYA
• twitter.com/CodenameAYA
• instagram.com/codenameaya

2. Share the campaign poster (*view it here*) on Facebook or Instagram with the following caption, or simply tweet the following statement.

I wanna be part of the 9000 Filipinas to wear their color proud! 

@CodenameAYA @LorealProPh #wearyourcolorproud http://www.codenameaya.com/2013/10/LOrealPro-WearYourColorProud-Giveaway.html

Don't forget to set your shares to 'public' so I can see them, tag @CodenameAYA, @LorealProPh and include the hashtag #wearyourcolorproud :)

3. Comment on this post with the following details.

• Name: 
• Email address: 
• Facebook name/share link: 
• Tweet link: 
• Instagram photo link: 

NOTE: This giveaway is open only to those who can come to Tony and Jackey (SM North Annex branch)! Tentative date and time (subject to changes): October 26, 2013, 4 pm. I will announce who won and contact the winner on Friday morning (Oct. 25).

UPDATE (10-24-2013 8:41 pm): We changed the venue from SM Fairview Bench Fix to SM North Annex Tony and Jackey! Hope that's ok and that more people can join :) 

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To know more about L’Oreal Professionnel Steampod and its #WearYourColorProud campaign, visit:

Website | http://www.lorealprofessionnel.com

Facebook | http://www.facebook.com/LOrealProPH

Instagram | http://www.instagram.com/LOrealProPH

Twitter | http://www.twitter.com/LOrealProPH

Youtube | http://www.youtube.com/LOrealProPH