L'Oreal Professionnel 'Wear Your Color Proud' Campaign and Giveaway -CLOSED-

63 Comments

I've only had my hair colored professionally once so far, and even then, I went for a super safe brown color that was almost unnoticeable. I do want to get my hair colored, don't get me wrong. I'm just afraid the resulting color would not match my skin tone well and make me look weird, like trying-too-hard-slash-wannabe-weird. Well, thanks to L'Oreal Professionel's latest campaign, I won't have to worry about this anymore!

People at L'Oreal Professionel believe that Filipinas deserve to have their beauty brought out and developed the best way possible. With this, Filipinas everywhere will be empowered to showcase their looks and character. As the leading provider of hair color in the Philippine salon industry, it is L’Oreal Professionnel’s advocacy to be able to provide all Filipinas the best hair color using the right hair color brand for them, and this can be achieved through proper consultation and diagnosis. It is L'Oreal Pro's aim to be able to educate hairstylists on the science of proper skin tone diagnosis to give all types of Filipina - mestiza, morena or chinita- the hair color that suits them best.  

Through the Wear Your Color Proud campaign, L'Oreal Pro intends to bring back proper consultation and diagnosis in the salon. The campaign targets to create a discussion between the hairstylists and their clients on what color would go best with any Filipina skin tone. An integral part of this campaign is the Color Consultation Diagnosis Guide and Training to aid both the hairstylists and their clients based on the latter’s skin tone as well as a clear understanding of L’Oreal Professionnel’s color brands for the clients’ preference. With a reliable education tool and guided consultation and diagnosis with the hairstylist, the Filipina client is now given the power to properly choose the hair color that will suit her best, allowing her to have informed control over the hair color she wants to achieve. This collaborative effort aims to make the client feel more comfortable over her decision, giving her a boost of confidence and satisfaction. 

Every Filipina - mestiza, morena or chinita - can now be be prouder by having the most ideal hair color for her!

#proudmorena
#proudmestiza
#proudchinita

Now the good news...

L’Oreal Professionnel is holding the Wear Your Color Proud Week, where you are invited to get the hair color that will suit your skin tone best and make you proud enough to whip your hair back and forth (haha). This coming November 11-15, 2013, L'Oreal Pro and its partner salons are offering a special promotion - For every hair color service that one person will avail, get another hair color service for a friend absolutely FREE!


This promo will only be available at L'Oreal Professionel's partner salons: Bench Fix Salon, Bang’s Tony & Jackey, Henri Calayag Salon, Philippe Tordjman Le Salon, Regine’s.


*****This giveaway is now closed. Visit fb.com/CodenameAYA to see who won.*****

Now for the even better news...

I will be one of the firsts to be part of this hair color movement, and I'm giving away the slot for my +1! Get a chance to have your hair colored at Bench Fix Salon (SM Fairview) Tony and Jackey (SM North Annex) with me by joining this giveaway :)

UPDATE (10-24-2013 8:41 pm): We changed the venue from SM Fairview Bench Fix to SM North Annex Tony and Jackey! Hope that's ok and that more people can join :) 

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MECHANICS:

1. Follow @LOrealProPH and @CodenameAYA on Facebook, Twitter and Instagram.

2. Share the campaign poster (*view it here*) on Facebook or Instagram with the following caption, or simply tweet the following statement.
I wanna be part of the 9000 Filipinas to wear their color proud! 
@CodenameAYA @LorealProPh #wearyourcolorproud http://www.codenameaya.com/2013/10/LOrealPro-WearYourColorProud-Giveaway.html

Don't forget to set your shares to 'public' so I can see them, tag @CodenameAYA, @LorealProPh and include the hashtag #wearyourcolorproud :)

3. Comment on this post with the following details.
  • Name: 
  • Email address: 
  • Facebook name/share link: 
  • Tweet link: 
  • Instagram photo link: 

NOTE: This giveaway is open only to those who can come to Tony and Jackey (SM North Annex branch)! Tentative date and time (subject to changes): October 26, 2013, 4 pm. I will announce who won and contact the winner on Friday morning (Oct. 25).

UPDATE (10-24-2013 8:41 pm): We changed the venue from SM Fairview Bench Fix to SM North Annex Tony and Jackey! Hope that's ok and that more people can join :) 
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To know more about L’Oreal Professionnel Steampod and its #WearYourColorProud campaign, visit:

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63 comments

  1. Juvy CorosOctober 22, 2013 at 9:41 PM

    Awww. Too bad I live kinda far from SM Fairview :(

    ReplyDelete
  2. Dee Ira Aquino FortesOctober 22, 2013 at 9:41 PM

    Dee ira Fortes
    chiki_ira@yahoo.com
    https://www.facebook.com/deeira.fortes/posts/774505525909693
    https://twitter.com/deeirafortes/status/392646291798228992

    ReplyDelete
  3. Dee Ira Aquino FortesOctober 22, 2013 at 9:43 PM

    hope to win like much :)

    ReplyDelete
  4. Dee Ira Aquino FortesOctober 22, 2013 at 9:43 PM

    i can go to sm fairview wooooh hoping...

    ReplyDelete
  5. Dee Ira Aquino FortesOctober 22, 2013 at 9:44 PM

    is it ok okay i dont have instagram :(

    ReplyDelete
  6. Kristine Joy de VeraOctober 22, 2013 at 9:51 PM

    Name: Kristine Joy de Vera

    Email address: krisjen_7@yahoo.com
    Facebook name/share link: http://www.facebook.com/kristinejoydevera/posts/10201603117471582
    Tweet link: https://twitter.com/kirsten_dayne/status/392645710618697728
    Instagram photo link: http://instagram.com/p/fxY6jLwzqH/#

    ReplyDelete
  7. sherry ann gole cruzOctober 22, 2013 at 9:57 PM

    Name: sherry ann gole cruz

    Email address: khryza1022@yahoo.com
    Facebook name/share link: https://www.facebook.com/photo.php?fbid=10200492475866113&set=a.2898429671527.2109488.1583953945&type=1
    Tweet link: https://twitter.com/annkharize/status/392650278840709120

    ReplyDelete
  8. AyaOctober 22, 2013 at 9:59 PM

    Yes, it's ok if you don't have IG. That step's optional lang :D

    ReplyDelete
  9. AyaOctober 22, 2013 at 9:59 PM

    Yey! Thanks for joining! Will announce the winner on the 25th :)

    ReplyDelete
  10. AyaOctober 22, 2013 at 10:00 PM

    Aww :( Don't worry though, lots more giveaways coming up! :)

    ReplyDelete
  11. Sharmaine AbelonOctober 22, 2013 at 11:36 PM

    Name: Sharmaine Abelon
    Email:abelonsjp@gmail.com
    Twitter link: https://twitter.com/shammiebananie/tweets
    Instagram photo link: http://instagram.com/p/fxi1CANY2Z/
    (IG is private but I hope you could see my post thru hashtags :) )

    ReplyDelete
  12. AyaOctober 23, 2013 at 8:50 AM

    Yes, I believe it is! Email hello@bdjbox.com with the subject 'BDJ Box Elite' :) Only a few boxes remaining :)

    ReplyDelete
  13. AyaOctober 23, 2013 at 8:52 AM

    It's a little less plum on my lips, but I still like it. And I like how strongly it stains the lips! i only need to retouch once a day :)

    ReplyDelete
  14. AyaOctober 23, 2013 at 8:52 AM

    It's 1880 Php, I believe.

    ReplyDelete
  15. AyaOctober 23, 2013 at 8:58 AM

    Saw your review. IRight now I'm loving Plum Promise! Still haven't tried the other three. but I'm sure I'd love Love Me as well :)

    ReplyDelete
  16. Ceres NidoOctober 23, 2013 at 9:35 AM

    Name: Ceres Nido

    Email address: therunnerinpink@gmail.com
    Facebook name/share link: Ceres Nido/no share link

    Tweet link: https://twitter.com/TheRunnerInPink/status/392649673191596035
    Instagram photo link: no link

    ReplyDelete
  17. Beauty by TellieOctober 23, 2013 at 1:03 PM

    Plum Promise is really dark on me! I like it, but it's just not very wearable.

    ReplyDelete
  18. AyaOctober 23, 2013 at 2:09 PM

    Ohh I guess I just like wearing dark berry shades enough to find Plum Promise 'wearable.' Haha. As much as I love pink, I find plum-ish or dark berry shades easier to pull off than bright pinks. Weird.

    ReplyDelete
  19. Karen AtienzaOctober 23, 2013 at 2:31 PM

    Karen Atienza

    atika375@gmail.com

    Karen Atienza/ https://www.facebook.com/atikaza19/posts/10201247645126282

    https://twitter.com/atikaza/status/392899988839075840

    IG: @itsatikaza :)

    ReplyDelete
  20. Jo-an VictorioOctober 23, 2013 at 3:19 PM

    Jo-An Victorio
    victoriojoan(at)gmail(dot)com

    ♥ https://www.facebook.com/iloveyoumorethanyouthink/posts/701370923225608
    ♥ https://twitter.com/janeuarymmiv/status/392891939093086208

    ♥ http://instagram.com/p/fzQf7uutLf/

    ReplyDelete
  21. sherry ann gole cruzOctober 23, 2013 at 7:33 PM

    Name: sherry ann gole cruz

    Email address:khryza1022@yahoo.com

    Facebook name/share link: https://www.facebook.com/photo.php?fbid=10200496761893261&set=a.2898429671527.2109488.1583953945&type=1
    Tweet link: https://twitter.com/annkharize/status/392976988111003648

    ReplyDelete
  22. Dee Ira Aquino FortesOctober 23, 2013 at 9:18 PM

    dee ira fortes
    chiki_ira@yahoo.com
    https://www.facebook.com/deeira.fortes/posts/775343329159246 https://twitter.com/deeirafortes/status/393003354848108544

    ReplyDelete
  23. Karen AtienzaOctober 24, 2013 at 1:02 PM

    Amazing. I can go to SM Fairview because near my house. Hehehe :))

    ReplyDelete
  24. reylyn cruzOctober 24, 2013 at 2:37 PM

    Name: Reylyn Cruz

    e-mail add: reylyncruz31@yahoo.com

    fb post link: https://www.facebook.com/rhiel.cruz.7/posts/1379574442282507

    Twitter post link: https://twitter.com/iamreylyncruz/status/393264163146829824

    Instagram post link: http://instagram.com/p/f1xxTjhoWK/



    Hope to win! Wanna meet you personally and also wanna change my hair color coz its been a yr since the last time I had a color treatment :)

    ReplyDelete
  25. Anna_JOOctober 24, 2013 at 5:03 PM

    Joanna Lyn Ugay
    anna_jolyn@yahoo.com

    I would like to be part of this #wearyourcolorproud campaign ;)

    https://mobile.twitter.com/Anna_HU1/status/393297544828030976

    ReplyDelete
  26. AyaOctober 24, 2013 at 8:46 PM

    Thanks for joining, Joanna! :)


    UPDATE (10-24-2013 8:41 pm): We changed the venue from SM Fairview Bench Fix to SM North Annex Tony and Jackey! Hope that's ok :)

    ReplyDelete
  27. AyaOctober 24, 2013 at 8:47 PM

    Thanks for joining, Reylyn! I'm super excited to get my hair colored again too! Will pick the winner later tonight and announce tomorrow :)

    UPDATE (10-24-2013 8:41 pm): We changed the venue from SM Fairview Bench Fix to SM North Annex Tony and Jackey! Hope that's ok :)

    ReplyDelete
  28. AyaOctober 24, 2013 at 8:47 PM

    Thanks for joining, Karen! Will pick the winner later tonight and announce tomorrow :)

    Just an updated, though. We changed the venue from SM Fairview Bench Fix to SM North Annex Tony and Jackey! Hope that's ok :)

    ReplyDelete
  29. AyaOctober 24, 2013 at 8:48 PM

    Thanks for joining, Sherry Ann! Will pick the winner later tonight and announce tomorrow :)

    UPDATE (10-24-2013 8:41 pm): We changed the venue from SM Fairview Bench Fix to SM North Annex Tony and Jackey! Hope that's ok :)

    ReplyDelete
  30. AyaOctober 24, 2013 at 8:49 PM

    Thanks for joining, Jo-An! Will pick the winner later tonight and announce tomorrow :)

    UPDATE (10-24-2013 8:41 pm): We changed the venue from SM Fairview Bench Fix to SM North Annex Tony and Jackey! Hope that's ok :)

    Oh, and yeah, I was there! Saw your comment on my IG pala. Too bad we didn't get to meet. There'll be a next time I'm sure :)

    ReplyDelete
  31. AyaOctober 24, 2013 at 8:49 PM

    UPDATE (10-24-2013 8:41 pm): We changed the venue from SM Fairview Bench Fix to SM North Annex Tony and Jackey! Hope that's ok :)

    ReplyDelete
  32. AyaOctober 24, 2013 at 8:50 PM

    Hi, Ceres! Thanks for joining! Just updating you - We changed the venue from SM Fairview Bench Fix to SM North Annex Tony and Jackey! :)

    ReplyDelete
  33. AyaOctober 24, 2013 at 8:51 PM

    Hahaha! Aww I can't wait to meet you! Hope to get to soon :)

    Thanks for joining, Aiko! Will pick the winner later tonight and announce tomorrow :)

    UPDATE (10-24-2013 8:41 pm): We changed the venue from SM Fairview Bench Fix to SM North Annex Tony and Jackey! Hope that's ok :)

    ReplyDelete
  34. AyaOctober 24, 2013 at 8:51 PM

    Thanks for joining, Sharmaine! Will pick the winner later tonight and announce tomorrow :)

    UPDATE (10-24-2013 8:41 pm): We changed the venue from SM Fairview Bench Fix to SM North Annex Tony and Jackey! Hope that's ok :)

    ReplyDelete
  35. AyaOctober 24, 2013 at 8:52 PM

    Thanks for joining, Rain! Will pick the winner later tonight and announce tomorrow :)

    UPDATE (10-24-2013 8:41 pm): We changed the venue from SM Fairview Bench Fix to SM North Annex Tony and Jackey! Hope that's ok :)

    ReplyDelete
  36. AyaOctober 24, 2013 at 8:52 PM

    Thanks for joining, Allyanna! Will pick the winner later tonight and announce tomorrow :)

    UPDATE (10-24-2013 8:41 pm): We changed the venue from SM Fairview Bench Fix to SM North Annex Tony and Jackey! Hope that's ok :)

    ReplyDelete
  37. AyaOctober 24, 2013 at 8:52 PM

    Thanks for joining, Kristine! Will pick the winner later tonight and announce tomorrow :)

    UPDATE (10-24-2013 8:41 pm): We changed the venue from SM Fairview Bench Fix to SM North Annex Tony and Jackey! Hope that's ok :)

    ReplyDelete
  38. AyaOctober 24, 2013 at 8:52 PM

    Thanks for joining, Dee! Will pick the winner later tonight and announce tomorrow :)

    UPDATE (10-24-2013 8:41 pm): We changed the venue from SM Fairview Bench Fix to SM North Annex Tony and Jackey! Hope that's ok :)

    ReplyDelete
  39. AyaOctober 24, 2013 at 8:53 PM

    Hi, Juvy!! Just an update - We changed the venue from SM Fairview Bench Fix to SM North Annex Tony and Jackey!:)

    ReplyDelete
  40. Kristine Joy de VeraOctober 24, 2013 at 8:56 PM

    that's good news for me. mas malapit. Thank you. *fingers-crossed*

    ReplyDelete
  41. reylyn cruzOctober 24, 2013 at 9:11 PM

    Omg!!! Hope to win! Hahaha My hair badly need a.new hair.color :)))

    ReplyDelete
  42. Dee Ira Aquino FortesOctober 24, 2013 at 9:12 PM

    its ok :) love it

    ReplyDelete
  43. JaniceQueOctober 24, 2013 at 11:11 PM

    Janice Que

    janice_jaja22@yahoo.com.ph

    https://www.facebook.com/quejajax/posts/309866275821729

    https://twitter.com/quejaja/status/393393277904228352

    ReplyDelete
  44. garethOctober 24, 2013 at 11:19 PM

    Anne Osias
    an.mc_osias@yahoo.com
    https://www.facebook.com/brain.freezer.3/posts/10202198891154605
    http://instagram.com/p/f2tNTsP1s_/
    https://twitter.com/trixxyoui/status/393385028157067264

    Hope to win :) this will be a great gift for my birthday today haha

    ReplyDelete
  45. Mirzi SarteOctober 24, 2013 at 11:32 PM

    Name: Mirzi Sarte

    Email address: modish_chic08@yahoo.com

    Facebook name/share link: https://www.facebook.com/mirzi.sarte/posts/417777378344553

    Tweet link: https://twitter.com/mizichic/status/393399458269908993
    Instagram: @mizichic

    ReplyDelete
  46. Mirzi SarteOctober 24, 2013 at 11:34 PM

    Name: Mirzi Sarte

    Email address: modish_chic08@yahoo.com

    Facebook name/share link: https://www.facebook.com/mirzi...

    Tweet link: https://twitter.com/mizichic/s...
    Instagram: @mizichic

    ReplyDelete
  47. Dee Ira Aquino FortesOctober 25, 2013 at 12:05 AM

    Dee ira Fortes https://www.facebook.com/deeira.fortes/posts/776115802415332I
    https://twitter.com/deeirafortes/status/393407794012901376

    ReplyDelete
  48. sherry ann gole cruzOctober 25, 2013 at 2:19 AM

    yehey,much near here sa bulacan,hoping to be pick :)

    ReplyDelete
  49. Jo-an VictorioOctober 25, 2013 at 10:35 AM

    Agree, can't wait to see your pretty face Ms Aya! I greeted every blogger that I knew, sobrang nahihiya din kasi ko to look around hehe.


    Thats fine, sayang nga lang mas malapit sana SMFairview.

    ReplyDelete
  50. michelleOctober 25, 2013 at 10:54 AM

    Name: michelle de torres
    Email address: mxule@yahoo.com
    Facebook name/share link: https://www.facebook.com/concepcion.viray.1/posts/208544122653191
    Tweet link: https://twitter.com/megan051812/status/393363460362207233
    Instagram photo link: http://instagram.com/p/f38zQSIx3X/

    ReplyDelete
  51. aiko borjaOctober 25, 2013 at 3:25 PM

    its ok kung sa sm annex nalang :)

    ReplyDelete
  52. Jhoice Ramirez MactalOctober 25, 2013 at 7:52 PM

    mary joice mactal

    joicemactal@yahoo.com

    https://www.facebook.com/jhoicelovesyou

    https://twitter.com/jhoiceloveyou14

    ReplyDelete
  53. Irev (Saejin)October 25, 2013 at 7:56 PM

    Thanks sis. E-mailed them na :)

    ReplyDelete
  54. AyaOctober 25, 2013 at 9:03 PM

    ***Giveaway closed!*** Thanks everyone :)

    ReplyDelete
  55. AbigailOctober 28, 2013 at 6:33 PM

    Abigail Sy
    gaylesy38@yahoo.com
    https://www.facebook.com/gayle.sy/posts/577506955630970
    https://www.facebook.com/gayle.sy/posts/577506955630970

    ReplyDelete
  56. Cel MendiolaOctober 28, 2013 at 6:38 PM

    Maricel Fajardo
    Artemis_Earla@yahoo.com
    FB name: Maricel Cel Fajardo
    FB Link: https://www.facebook.com/emcel.fajardo/posts/385109758258008
    twitter link: https://twitter.com/m_mendiola08/status/394774953565769728

    ReplyDelete
  57. RebelSweetHrtOctober 28, 2013 at 6:58 PM

    Na-overwhelm ako sa dami ng laman ng box! With organizer pa! Guess I should really subscribe to BDJ na. :)

    ReplyDelete
  58. EyahOctober 28, 2013 at 10:32 PM

    wanted to try the ultimate wear lipstick yung dark and the pink one looks cute.. wala pa akong slim na lipstick ee :D So lucky girl!

    ReplyDelete
  59. JadeOctober 30, 2013 at 2:53 PM

    Sulit talaga ang BDJ Box. I trust their lipstick but I havent tried their blush and eye shadow pa.. Looking forward of you putting them on.. ♥

    ReplyDelete
  60. MsEarth RullanOctober 30, 2013 at 3:45 PM

    Your organizer I love! bongga talaga BDJ

    ReplyDelete
  61. MissApriilOctober 30, 2013 at 6:54 PM

    Ang bongga ng BDJ box this month ha! Konting push pa, I might jump into the bandwagon na :)

    ReplyDelete
  62. Thess EnriquezOctober 30, 2013 at 9:49 PM

    Wow, nice box. I like the Colour Intense Eyeshadow in Ivy Blossoms and ultimate wear lippies

    ReplyDelete
  63. AriOctober 31, 2013 at 2:13 AM

    This looks amazing. Now I'm considering buying myself one! I think they still have stock but fingers crossed! :)

    ReplyDelete

Thanks for reading! I will reply to you as soon as I can :)